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Marketing
64,00 € *
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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . Get 12 months FREE access to an interactive eBook when purchasing the paperback Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new 'focus boxes'), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon's drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ's, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style.Suitable as core reading for undergraduate marketing students. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526426321 ). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax
Stand: 26.01.2020
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Leadership
101,50 € *
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Get 12 months FREE access to an interactive eBook when purchasing the paperback Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn. New to the 8 th edition: A new chapter on Followership looks at the important role followers play in leadership, covering both effective followership (how followers can help leaders accomplish goals) and ineffective followership (why followers sometimes accept toxic leadership). The chapter also includes a self-assessment on followership as well as three new cases: BlueBird Care (an in-home health care agency), Olympic Rowers (1936 Olympic rowing team), and Penn State Sexual Abuse Scandal. A new questionnaire in the chapter on Leadership Ethical Style assesses a leader's style of ethical leadership and will help leaders understand their decision-making preferences when confronting ethical dilemmas. New coverage of destructive leadership, the dark side of leadership, and psuedotransformational leadership has been included. Key features: A chronological approach that traces how leadership thought has developed over time A consistent format throughout the chapters that allows students to compare the various theories A leadership instrument and questionnaire within each chapter, providing self-assessment and reflection opportunities for each theory presented. The paperback is packaged with FREE 12 month access to an interactive eBookThe book is supported by online resources , including a coursepack for instructors consisting of assessment tools, assignable SAGE Premium video, sample course syllabi, lecture notes, access to real-world cases from SAGE Business Cases, and all tables and figures from the book. Whilst for students, there is a study site that includes eFlashcards, e-quizzes, videos of author Peter G. Northouse discussing key concepts from the book, and access to SAGE journal content. Suitable reading for students on leadership courses across a range of subjects including Business & Management, Health and Education. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781544331942).Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax
Stand: 26.01.2020
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Leadership
104,40 € *
ggf. zzgl. Versand

Get 12 months FREE access to an interactive eBook when purchasing the paperback Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn. New to the 8 th edition: A new chapter on Followership looks at the important role followers play in leadership, covering both effective followership (how followers can help leaders accomplish goals) and ineffective followership (why followers sometimes accept toxic leadership). The chapter also includes a self-assessment on followership as well as three new cases: BlueBird Care (an in-home health care agency), Olympic Rowers (1936 Olympic rowing team), and Penn State Sexual Abuse Scandal. A new questionnaire in the chapter on Leadership Ethical Style assesses a leader's style of ethical leadership and will help leaders understand their decision-making preferences when confronting ethical dilemmas. New coverage of destructive leadership, the dark side of leadership, and psuedotransformational leadership has been included. Key features: A chronological approach that traces how leadership thought has developed over time A consistent format throughout the chapters that allows students to compare the various theories A leadership instrument and questionnaire within each chapter, providing self-assessment and reflection opportunities for each theory presented. The paperback is packaged with FREE 12 month access to an interactive eBookThe book is supported by online resources , including a coursepack for instructors consisting of assessment tools, assignable SAGE Premium video, sample course syllabi, lecture notes, access to real-world cases from SAGE Business Cases, and all tables and figures from the book. Whilst for students, there is a study site that includes eFlashcards, e-quizzes, videos of author Peter G. Northouse discussing key concepts from the book, and access to SAGE journal content. Suitable reading for students on leadership courses across a range of subjects including Business & Management, Health and Education. Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781544331942).Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Anbieter: Dodax AT
Stand: 26.01.2020
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Beautiful Darkness
9,69 € *
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Beautiful Darkness is the second bewitching instalment in the bestselling love story Beautiful Creatures - a romance that is bound to capture the hearts of Twilight fans everywhere.Some loves are meant to be. Others are cursed . . .One night in the rain, Ethan Wate opened his eyes and fell in love with Lena Duchannes. His life would never be the same.Lena is a Caster and her family is locked in a supernatural civil war: full of darkness and demons. On her sixteenth birthday Lena made a terrifying choice, which now haunts her day and night.And as her seventeenth birthday approaches Lena and Ethan face even greater danger. A Caster and a Mortal can never truly be together.Every kiss is a curse.Ethan's next heartbeat could be his last.It is their curse now . . .Don't miss the Warner Brothers and Alcon Entertainment blockbuster movie of Beautiful Creatures directed by Richard LaGravenese (P.S. I Love You) and featuring an all star cast including Emma Thompson, Jeremy Irons, Viola Davies and hot young Hollywood talent Alice Englert, Alden Ehrenreich and Emmy Rossum.Praise for Beautiful Creatures:'Watch out Twilight and Hunger Games' - The Guardian'Move over Twilight, there's a new supernatural saga in town.' - E!'This novel has been generating Twilight-level buzz.' - Teen VogueAbout the authors:@kamigarcia is a superstitious American southerner who can make biscuits by hand and pies from scratch! She attended George Washington University and is a teacher and reading specialist. She lives in Los Angeles, California with her family.@mstohl has written and designed many successful video games, which is why her two beagles are named Zelda and Kirby. She has degrees from Yale and Stanford Universities in the US and has also studied in the prestigious creative writing department at UEA, Norwich. She lives in Santa Monica, California with her family.www.beautifulcreaturesthebook.comAlso available in the Beautiful Creatures series: Beautiful Creatures, Beautiful Chaos and Beautiful Redemption.Don't miss the brand new DANGEROUS CREATURES series, set in the world of Beautiful CreaturesExclusive ebook novellas also available:Dream DarkDangerous Dream

Anbieter: Dodax AT
Stand: 26.01.2020
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Beautiful Darkness
9,74 € *
ggf. zzgl. Versand

Beautiful Darkness is the second bewitching instalment in the bestselling love story Beautiful Creatures - a romance that is bound to capture the hearts of Twilight fans everywhere.Some loves are meant to be. Others are cursed . . .One night in the rain, Ethan Wate opened his eyes and fell in love with Lena Duchannes. His life would never be the same.Lena is a Caster and her family is locked in a supernatural civil war: full of darkness and demons. On her sixteenth birthday Lena made a terrifying choice, which now haunts her day and night.And as her seventeenth birthday approaches Lena and Ethan face even greater danger. A Caster and a Mortal can never truly be together.Every kiss is a curse.Ethan's next heartbeat could be his last.It is their curse now . . .Don't miss the Warner Brothers and Alcon Entertainment blockbuster movie of Beautiful Creatures directed by Richard LaGravenese (P.S. I Love You) and featuring an all star cast including Emma Thompson, Jeremy Irons, Viola Davies and hot young Hollywood talent Alice Englert, Alden Ehrenreich and Emmy Rossum.Praise for Beautiful Creatures:'Watch out Twilight and Hunger Games' - The Guardian'Move over Twilight, there's a new supernatural saga in town.' - E!'This novel has been generating Twilight-level buzz.' - Teen VogueAbout the authors:@kamigarcia is a superstitious American southerner who can make biscuits by hand and pies from scratch! She attended George Washington University and is a teacher and reading specialist. She lives in Los Angeles, California with her family.@mstohl has written and designed many successful video games, which is why her two beagles are named Zelda and Kirby. She has degrees from Yale and Stanford Universities in the US and has also studied in the prestigious creative writing department at UEA, Norwich. She lives in Santa Monica, California with her family.www.beautifulcreaturesthebook.comAlso available in the Beautiful Creatures series: Beautiful Creatures, Beautiful Chaos and Beautiful Redemption.Don't miss the brand new DANGEROUS CREATURES series, set in the world of Beautiful CreaturesExclusive ebook novellas also available:Dream DarkDangerous Dream

Anbieter: Dodax
Stand: 26.01.2020
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Learning German Through Storytelling: Die Dritt...
9,95 € *
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Experience the second episode of the Baumgartner & Momsen detective story series for German learners on your stereo or headphones, at home or on the go!The narration style and speed of this audiobook is aimed at providing learners with real-world spoken German that is clearly understandable, not too fast but also not too slow.In a small seaside town, body parts start appearing out of nowhere. To whom do they belong? Can you help Kommissar Baumgartner and his colleague Kommissarin Momsen identify and catch the murderer?To get the most out of this audiobook, we recommend also getting a paperback or ebook edition of Learning German Though Storytelling: Die Dritte Hand and working through the exercises. 1. Language: English. Narrator: André Klein. Audio sample: http://samples.audible.de/bk/acx0/128487/bk_acx0_128487_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.01.2020
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Essentials of Plastic Surgery
81,99 € *
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Presenting essential topics in aesthetic and reconstructive surgery, this second edition of the bestselling Essentials of Plastic Surgery has been totally revised and updated to reflect substantial advances in this dynamic specialty. Coverage includes aesthetic surgery, face lift, neck lift, fillers, and breast augmentation along with reconstructive topics such as wound healing and microsurgery. This edition contains the work of many new contributors as well as several new chapters, including. Fundamentals of Perforator Flaps Vascularized Composite Allografts and Transplant Immunology Negative Pressure Wound Therapy Surgical Treatment of Migraine Headaches Face Transplantation Augmentation-Mastopexy Nipple-Areolar Reconstruction Foot Ulcers Lymphedema Distal Radius Fractures Hand Transplantation Facial Analysis Fat Grafting This second edition retains its seven-part structure as well as the familiar bullet point style, format, and pocket size that made the first edition so successful. References have been updated and significant additions have been made to graphics, including tables, charts, and illustrations. An eBook version is included with the print book.

Anbieter: buecher
Stand: 26.01.2020
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Essentials of Plastic Surgery
81,99 € *
ggf. zzgl. Versand

Presenting essential topics in aesthetic and reconstructive surgery, this second edition of the bestselling Essentials of Plastic Surgery has been totally revised and updated to reflect substantial advances in this dynamic specialty. Coverage includes aesthetic surgery, face lift, neck lift, fillers, and breast augmentation along with reconstructive topics such as wound healing and microsurgery. This edition contains the work of many new contributors as well as several new chapters, including. Fundamentals of Perforator Flaps Vascularized Composite Allografts and Transplant Immunology Negative Pressure Wound Therapy Surgical Treatment of Migraine Headaches Face Transplantation Augmentation-Mastopexy Nipple-Areolar Reconstruction Foot Ulcers Lymphedema Distal Radius Fractures Hand Transplantation Facial Analysis Fat Grafting This second edition retains its seven-part structure as well as the familiar bullet point style, format, and pocket size that made the first edition so successful. References have been updated and significant additions have been made to graphics, including tables, charts, and illustrations. An eBook version is included with the print book.

Anbieter: buecher
Stand: 26.01.2020
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Second Hand Heart
10,99 € *
ggf. zzgl. Versand

Second Hand Heart ab 10.99 € als epub eBook: . Aus dem Bereich: eBooks, Belletristik,

Anbieter: hugendubel
Stand: 26.01.2020
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